Rio’s Rainbow Media Requests

Rio’s Story is worth sharing.

Media Kit

About Rio’s Rainbow

Rio’s Rainbow Organization is a volunteer-powered charity dedicated to providing resources on how to address bullying & similar tough topics with both your children and also with their schools while raising awareness of the severity of bullying in our communities and the importance of children’s mental health.

See our About page for more background on Rio’s Story – link to about page

Contact Us

Our team works with the news media and digital partners to raise awareness of how Rio’s Rainbow plans to help 

If you are a member of the media on deadline, contact [email protected].

Facts & Statistics:

  • 22% of students aged 12 – 18 nationwide experience in-person bullying.
  • 37% of students aged 12 – 18 nationwide experience online bullying, often if you’re being bullied in-person you’re also being bullied online.
  • More than half of children being bullied don’t report it.
  • The most commonly reported type of bullying is verbal harassment (79%), followed by social harassment (50%), physical bullying (29%), and cyberbullying (25%).
  • More than half of bullying situations (57%) stop when a peer intervenes on behalf of the student being bullied.
  • 6th grade students experience the most bullying (31%).
  • 70% of school staff have seen bullying. 62% witnessed bullying two or more times in the last month, and 41% witness bullying once a week or more.
  • Over half of students ages 12-18 who reported being bullied believed their bullies had the ability to influence what other students thought of them.
  • 40% of students aged 12 – 17 experiencing mental health difficulties who had heard harmful words and negative stereotypes say it stopped them seeking help.
  • For adolescents, depression, substance use and suicide are important concerns. Among adolescents aged 12-17 years in 2018-2019 reporting on the past year:
    • 15.1% had a major depressive episode.
    • 36.7% had persistent feelings of sadness or hopelessness.
    • 4.1% had a substance use disorder.
    • 1.6% had an alcohol use disorder.
    • 3.2% had an illicit drug use disorder.
    • 18.8% seriously considered attempting suicide.
    • 15.7% made a suicide plan.
    • 8.9% attempted suicide.
    • 2.5% made a suicide attempt requiring medical treatment.